The Current Problem
Our predictive analytics leverage semantics to connect, engage and convert customers
Most emails and messages are being ignored because they lack impact and relevance.
Growth of automation platforms makes it easy to share and distribute messages, but harder to cut through noise.
We have access to an unprecedented amount of data on user preferences & behavior which is never used.
The Marketing Challenge: Struggling To Connect
- Customization becoming crucial for effective marketing.
- A/B testing has huge limitations and neglects minorities.
- Analytics have limitations, moving towards predictive marketing.
- Multiple digital communication channels (SMS, email, in-app).